The Full Monty

A strong strategy includes creating compelling content to be shared on multiple fronts. I can help you develop a digital strategy to meet your marketing goals. Using a combination of text, graphics, audio, and video, we can craft your message in a unique way that encourages your clients and customers to become your biggest fans. 

NOTE: I limit the number of companies/brands in order to provide full value to those I work with. I currently have two spaces open on a first-come, first-served basis.

Step 1: The Audit 

My marketing services begins with a website and social media audit of your current online assets. I deliver a critical report identifying your current stats, strengths and weaknesses, as well as key areas that need improving. 

Step 2: The Strategy 

I meet with you to review your specific goals and we set up benchmarks and key performance indicators to measure our success. We also define your customer persona. I then deliver a Plan of Action for the content creation and schedule of social sharing to reach and engage your target audience.

Step 3: The Implementation

After a Plan of Action is developed, I can do the actual content creation and implementation utilizing the perfect combination of the 8 must-use tools listed below.

Includes daily postings and monitoring of pre-determined social media platforms (30 postings total), weekly blog postings (4 total), and a variety of content creation (audio, video, etc.) for such channels.

1. Blog Posts

Well-written content that contains good keywords naturally. Photos, graphics, video, and podcasts included as needed.

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2. Facebook Postings

Repurposing your other social media content, like blog posts, podcasts, videos, etc. in a strategy designed to reach your fans. Facebook Ads and boostings will be developed to include pixel for maximum reach and retargeting lead generation.

 

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3. Twitter Strategy

Not just a tweet a day but a complete strategy to develop your authority as an expert in your industry. Twitter is one of the most effective tools to establish you as that leader.

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4. Email Marketing

Still one of the most effective ways to reach your customers. Develop list builders and even drip campaigns.

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5. Alexa Skills

Repurposing your content into a smart voice app on Amazon's Alexa. This can showcase daily tips voiced by Alexa or other longer content such as podcasts.

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6. Audiograms

Visually appealing 60-second tips created from audio recordings that are captioned. Perfect for the snackable bit of content that is widely shareable on platforms such as Facebook, Twitter, and Instagram.

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7. Podcasts

Professionally recorded and edited audio showcasing your products and services. 

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8. Video 

Live and Recorded Professionally shot and edited video showcasing your products and services.

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