The Full Monty
A strong strategy includes creating compelling content to be shared on multiple fronts. I can help you develop a digital strategy to meet your marketing goals. Using a combination of text, graphics, audio, and video, we can craft your message in a unique way that encourages your clients and customers to become your biggest fans.
NOTE: I limit the number of companies/brands in order to provide full value to those I work with. I currently have two spaces open on a first-come, first-served basis.
Step 1: The Audit
My marketing services begins with a website and social media audit of your current online assets. I deliver a critical report identifying your current stats, strengths and weaknesses, as well as key areas that need improving.
Step 2: The Strategy
I meet with you to review your specific goals and we set up benchmarks and key performance indicators to measure our success. We also define your customer persona. I then deliver a Plan of Action for the content creation and schedule of social sharing to reach and engage your target audience.
Step 3: The Implementation
After a Plan of Action is developed, I can do the actual content creation and implementation utilizing the perfect combination of the 8 must-use tools listed below.
Includes daily postings and monitoring of pre-determined social media platforms (30 postings total), weekly blog postings (4 total), and a variety of content creation (audio, video, etc.) for such channels.
1. Blog Posts
Well-written content that contains good keywords naturally. Photos, graphics, video, and podcasts included as needed.
2. Facebook Postings
Repurposing your other social media content, like blog posts, podcasts, videos, etc. in a strategy designed to reach your fans. Facebook Ads and boostings will be developed to include pixel for maximum reach and retargeting lead generation.
3. Twitter Strategy
Not just a tweet a day but a complete strategy to develop your authority as an expert in your industry. Twitter is one of the most effective tools to establish you as that leader.
4. Email Marketing
Still one of the most effective ways to reach your customers. Develop list builders and even drip campaigns.
5. Alexa Skills
Repurposing your content into a smart voice app on Amazon's Alexa. This can showcase daily tips voiced by Alexa or other longer content such as podcasts.
Visually appealing 60-second tips created from audio recordings that are captioned. Perfect for the snackable bit of content that is widely shareable on platforms such as Facebook, Twitter, and Instagram.
Professionally recorded and edited audio showcasing your products and services.
Live and Recorded Professionally shot and edited video showcasing your products and services.