The Fine Art of Brand & Community Building

Unio:

/ˈyünē ō /  noun

The art of intentional community building in order to benefit a specific business, organization, or brand.

I’ve worked alongside Bess on countless brands and content campaigns. She never ceases to amaze me by intuitively adapting to real-time digital marketing complexities and solving them with human empathy and brand authenticity. For this, and countless other reasons, my agency will hire her time and time again.
— Justice Mitchell, Chief Marketer at Big Box Studios

What Bess Delivers:

Passionate ideas to continually grow, engage and sustain your community.

Having analyzed the anatomy and psychology of growing a community, Bess has created an industry-leading how-to handbook, Unio: The Art of Intentional Community Building.

Here’s What Makes Bess Different

Experience and Authority:

  • Trained over 2,000 business owners, marketers, artists, creators, and influencers

  • Hosted a nationally syndicated TV show on best marketing and social media practices

  • Seasoned speaker on turning your customers into a meaningful, loyal community

  • Approaches marketing by thinking out of the box and applying her artistic creativity

Years of Experience

  • Worked with hundreds of community leaders, business owners, and large brand marketers

  • Consulted on the growth campaigns of nationally and internationally-known brands

  • Spent over a decade “in the trenches” growing successful brand communities

  • Extensive research into the psychology behind “community join” and “community think”

I’ve watched Bess transform a group of independent, media producers, into an interconnected, thriving, forward-thinking group of influencers. The ripple effect resulted in both a vibrant community of talented storytellers but also a more connected community that benefited from the rich culture of media content they produced.
— Ben Reed, Disney Parks, Experiences and Products

Read the Unio Book!

Unio: The Art of Intentional Community Building is a how-to handbook that combines 10 years of research, case studies, and “in the trenches” work building successful communities in different industries. Bess has trained over 2,000 community leaders to use intention when approaching their fan base. Don’t just grow a group, intentionally build a meaningful community to last.

Read the book that debuted in the Top 20 of business books!

Brands Bess Has Worked With: